Katri Niskanen was inspired by love, promise, freedom and a popular song about the cupid’s arrow when designing the Cupid collection. Indeed, the idea for the angular shape of the jewellery came from cupid’s arrow shot straight to the heart, creating an overwhelming feeling of love. This is where the product’s name comes from.

The design process was also based on a desire to create a beautiful and cohesive set of a wedding ring and the gift given on the first morning of marriage. The minimalistic and beautiful design language makes the range a brilliant gift for any other purposes, such as an enticing and valuable gift to oneself.